About Us

Pyramid Plastics UK Ltd was founded in 1985 by industrial designer, Ben Bowser.

Ben’s passion for motorcycles, coupled with his keen eye for design, has seen Pyramid Plastics grow into an iconic brand – now with over 30 years of experience in the motorcycle accessories sector.

Renowned for the introduction of the Extenda Fenda in the late 80’s, together with a comprehensive range of rear mudguards which came to be known as ‘Huggers’, Pyramid continue to innovate as the world of motorcycling evolves. Their desire continues to be to ensure that form and function, coupled with bespoke hand-crafted design, remain at the heart of every product.

Pyramid Plastics has its roots in the East Midlands and since 1985 the company has been based in the quiet market town of Gainsborough, Lincs. Nowadays the company supplies a vast network of shops, dealerships and distributors around the world – enabling bikers from all corners of the globe to enjoy their hand-crafted parts.

The structure of Pyramid Plastics remains firmly in the hands of the Bowser family with siblings Adam as general manager and Andy now taking care of marketing, product development and design. The business founder, dad Ben, together with mum Karen, who joined the company in 1992, are still actively involved as directors. The two boys both share Ben’s passion for innovative motorcycle accessories and are now taking a leading role in the

company’s progression. A dedicated and close knit team of staff members work tirelessly to create real strength around the Pyramid brand.

Today Pyramid offer a range of over 25,000 unique accessories comprising the best selling Extenda Fenda range, plus Hugger Extensions, Frame End Caps, Huggers, Fly Screens, Seat Cowls, Fairing Lowers, Belly Pans, Screens, Crash Protection, Engine Covers, Spray Guards, Handguard Extensions and so much more.

In addition to their own Pyramid brand, Pyramid Plastics are also the main UK Distributors for these well known and respected European brands : Puig, Ermax Customacces and RDmoto.